Tuesday, May 26, 2020
Writing an Obstacle Essay TopicWhen I teach high school, I like to use obstacle essay topics that have to do with first world problems, and are interesting. The fact is that some of the topics that I include in my various classes are interesting, but they tend to bore students. It is this reason that I enjoy writing the topics.One of my favorite is a health science or technology. All too often, in my classes, I am asked to give the student a topic on a very important topic, and in fact a very good topic. But it is something that has to be forced into the class, and it is no fun to do so.This has been a problem that I have had for years when teaching health science and technology, and it has been a problem that I keep having in other classes as well. However, today, I have found an easy solution to this problem. In this article, I will explain how you can force yourself to write about one of your favorite topics, and also teach yourself how to do it. It is an easy solution to a very d ifficult problem.The first thing that you must do is find out what good test study tools you can use for this purpose. In order to do this, you will need to understand what it means to 'test well' and the different ways that you can do that.The first thing that you should do is to figure out which obstacle essay topics you like best, and write about them. This may sound simple but is not so easy to do if you have never done this before. Many people tend to make mistakes and this will happen to you if you do not force yourself to do it.Another good way that you can do this is to write a short outline that contains the obstacles that you want to address in your essay. Then when you start writing, you can keep coming back to this outline and see how it has changed from one week to the next.The good thing about this is that once you start writing, you will not stop. You will continue to write for several weeks, and it will get much easier to do. It will be like you are writing a novel.
Wednesday, May 6, 2020
Analysis of Two Advertisements One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. It saturates every media around to meet its target. Adverts now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. It can be argued that they have a profound effect on peopleÃ¢â¬â¢s appearance and our society. Advertising in my view is a competitive industry. Advertisers areÃ¢â¬ ¦show more contentÃ¢â¬ ¦The industry creates and reinforces stereotypes of what it means to be a man and a woman. This would then create great confusion to both genders of how a personÃ¢â¬â¢s image should be. For example, advertisers have made men, as mentioned before, obsessed with their performance and women obsessed with their appearance. The first advert I have chosen is targeted to a female audience. The feature of this particular advert shows a young woman staring back at the audience, smiling. It is a really close picture to her face, her hair neatly tied back, and her eyes have a slight glow. Her lips have a slight shine and her skin is perfectly clear. This instantly indicates that the model of this advertisement takes care of her looks and appearance. It is inviting the target audience, as if calling you in to a completely perfect world. Already, we can tell advertisers are concentrating on physical appearance and presenting the product as a cure for unattractiveness. This advert is trying to sell Ã¢â¬ËMaybeline Fresh Matte Foundation.Ã¢â¬â¢ Beside the model is a clear picture of the product. It is big enough and is well laid out across the page to be seen from distance. Effective colours have been used in the background to make this advert eye-catching; the background is baby blue and white. The writing is all written in navy. A lot of quotations have been used as well to get more attention from theShow MoreRelatedAnalysis of Two Advertisements Essay773 Words Ã |Ã 4 PagesAnalysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly Read MoreEssay on Analysis of Two Advertisements753 Words Ã |Ã 4 PagesI will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renterÃ¢â¬â¢s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through theRead MoreAn Analysis of Two Advertisements Essay2548 Words Ã |Ã 11 PagesAn Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing New Synergie lift by Garnier. The second is promoting the product Total turnaround by Clinique. Both adverts were obtained from Marie Claire- a magazine intended for women aged between twenty and thirty. This suggests that the target audience for these two particular adverts is women, who are possiblyRead MoreAnalysis of Two Advertisements of Beauty Product Essay1102 Words Ã |Ã 5 PagesAnalysis of Two Advertisements of Beauty Products I have analyzed two advertisements, which are both promoting beauty products. The first advertisement I have chosen is Boujour Paris Talon Aiguilles Mascara which was found in the heat magazine and it is aiming at young female adults. The second advertisement I have chosen is Prescriptive Foundation which in contrast to the first advertisement is aimed at an elder audience. In addition this advertisement was foundRead MoreThis Rhetorical Analysis Will Be Focusing On Two Advertisements.824 Words Ã |Ã 4 Pages This rhetorical analysis will be focusing on two advertisements. The first is Ã¢â¬Å"Top Gear: Ice-CreamÃ¢â¬ by the agency Selmore and the second is Ã¢â¬Å"the back seat slingshot adÃ¢â¬ , for which I do not know itÃ¢â¬â¢s real title, by the agency Clement BBDO. The first advertisement depicts the importance of seat belts by using an analogy between children and ice cream. In this ad, an adult, presumably a man, is driving on a nice day with a splattered pink ice cream cone on the windshield. The first thing the audiencesRead MoreEssay Analysis Of Advertisements For Two Different Things1235 Words Ã |Ã 5 Pages Analysis of Advertisements for Two Different Things nbsp;nbsp;nbsp;nbsp;nbsp;In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are usually geared towards a specific audience with distinct interests. Therefore, the `ads need to be carefully designed to attract the attentions of the magazine reader. 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The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words Ã |Ã 6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to
Tuesday, May 5, 2020
Question: Discuss about theCompetitive Strategy for E-Bay Incorporation. Answer: Analysis of eBay E-Bay incorporation is an international electronic commerce organisation, facilitating online sales between consumers and businesses. The company was started in 1995 by Pierre Omidyar. The organisation provides the facility of online auction and shopping of wide variety of products. The company had revenue of US$8.97 billion in 2016 financial year. The purpose of selecting eBay is that the organisation changed the method of online trading, by taking a risky step of using innovative technology. This decision of company helps them in gaining a competitive advantage over their competitors (Simonsohn 2010). E-Bays Business Model According to Zott Amit (2010), eBay has adopted a unique strategy that helps them achieve success in electronic commerce market. E-Bay is originally an auction site that assists customers in selling their products to other customers. The unique business perspective help organisation in increasing their customer base and increasing customer satisfaction. The company provides a new form of trading which is not provided by other online retailers such as Amazon or Wal-Mart. The company features online auction where interested customers can bid their prices on a product and the largest bidder gets the product. The website structure is simple and easy to understand. The organisations unique business model helps them gain a competitive advantage because the customer base is not restricted by geographic boundaries. Companys Strategy The research of Chen, Liu Yu (2012) provides that eBays strategy is to provide high-quality services to its customers, to maintain their satisfaction and deliver products at cost-effective prices that help them gain an advantage over its competitors. Following are the key elements in their strategy: The company provides a customer-to-customer trading option in the online retail market. Customers can buy new products from different companies or auction their stuff on the website. Other customers can bid their price and the product is sold to the highest bidder. It is a unique approach adopted by the company. The worth of product enhanced due to this technique which is satisfying for both the parties. Other online retails such as Amazon, have high inventory storage cost, but eBay has competitive benefit since the company does not store their products in the warehouse. The company has more than 171 million active members in the second part of 2017 and it has a net worth of US$9.4 billion. The organisation has used various strategies to increase their market value in the online retail industry. The competitive advantage of the company includes the transparency of transaction in the C2C model where no details are hidden. The company provides high-level of security in their transactions as well. These features help the company in sustaining their growth in the future. CAGE structure The organisation has implemented innovative technology within their business processes and enhanced their business globally. The paper of Ofili (2016) discussed that, the online nature and no inventory storage requirements help the company in increasing their business worldwide. The company provide key information to interested customers and help them organise their trade. The website uses make online payments due to their trust in the organisation. It helps the company in establishing a competitive advantage. Analysis of Atlassian Atlassian was founded in 2002 and it is an Australian software company. The firm operates in the software industry and prepares group collaboration tools for companies. The clients of the company include Facebook, Visa, and BMW along with other forty thousand corporations. The revenue earned by the company in the first quarter of 2017 was AU$619.9 million. The company has increased their worth to US$5 billion in past 12 years. The purpose of choosing Atlassian for this report is that company has raised their client to forty thousand without any sales force. The companys spending on sales and marketing are below 21 percent of their revenue. Atlassian did not take any funding from outside investors for business operations. Companys Strategy According to Carlson (2017), Atlassian aim is to provide great quality software programs at a lower price, compared to its competitors. The company develops programs for organisational teams to chat and collaborate on different projects. The popular programs of Atlassian include JIRA, Confluence, and Bamboo. To increase their market share, Atlassian acquires various other software companies. Their recent acquisition was a group collaboration program called Trello. Atlassians main objective is to provide great product satisfaction to their clients. The organisation keeps their programs charges low for their customers. Asay (2014) called Atlassian strategy to be upside down because it did not spend on sales team or marketing their products, and they did not take funding from investors. Instead of focusing on satisfying their outside investors, the company focuses on their consumers software requirements, and they maintain a high rate of client satisfaction. This unique approach creates a competitive advantage because the money saved on sale and marketing are spent on product enhancement by Atlassian. The company has sustained their future growth by adopting this upside down policy. Atlassian Business Model The business model of the company emphasises on providing great quality programs at comparatively lower charges. According to Bass (2016), the absence of sales force is an example of the innovative approach. Below are the key parts of Atlassian business model: Creating a great product based on clients necessities Charges of product should be lower than competitors Concentration on enhancing the daily users for applications Ease of availability of programs at the website of the company Maintaining easy trial options and transparency in charges The business model of Atlassian shows innovation and new approach of the company. The high rate of clients satisfaction and no outside investors pressure, sustain the growth of the company. CAGE structure To enhance their market share, Atlassian required increasing business in outside countries such as Ireland, China, and Singapore. Atlassian can enhance their clients by investing in the software companies of Singapore. The organisation should evaluate their cultural, administrative, geographic and economic factors before investing in outside markets. According to Reodique (2016), Atlassian can benefit from the rapid growth of Singapores software industry. References Asay, M. (2014). Atlassians upside-down business strategy: Could it work for you?. TechRepublic. Retrieved from https://www.techrepublic.com/article/atlassians-upside-down-business-strategy-could-it-work-for-you/ Bass, D. (2016). This $5 Billion Software Company Has No Sales Staff. Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2016-05-18/this-5-billion-software-company-has-no-sales-staff Carlson, R. M. (2017). Atlassian: Analysis and strategic recommendation. Chen, K. P., Liu, Y. S., Yu, Y. T. (2012). The Seller's listing strategy in online auctions: evidence from eBay. Ofili, O. U. (2016). Internationalization: Choosing The Right Entry Mode: Lessons From Ebays Strategy In China.European Scientific Journal, ESJ,12(1). Reodique, A. M. (2016). Singapores analytics software market to grow 8.6 percent CAGR over the next 3 years. MIS-Asia. Retrieved from https://www.mis-asia.com/tech/applications/singapores-analytics-software-market-to-grow-86-percent-cagr-over-the-next-3-years/ Simonsohn, U. (2010). eBay's crowded evenings: Competition neglect in market entry decisions.Management science,56(7), 1060-1073. Zott, C., Amit, R. (2010). Business model design: an activity system perspective.Long range planning,43(2), 216-226.
Wednesday, April 15, 2020
Smitten by wanderlust? Want to see the world? Why not start a travel blog to share your experiences with others?Beyond it just plain being fun to write about your adventures, creating a travel blogÃ might even be able to help you make enough money to fund even more fun adventures.In this post, well give you a step-by-step tutorial for everything you need to do to start a travel blog. Beyond your awesome writing and pictures, these are the 5 things youll need to build your travel blog.Web hosting this is the engine that will power your travel blog and make it available to visitors around the world.Domain name your blogs permanent address. For example, ours is themeisle.com.The free WordPress software we highly recommend you useÃ self-hosted WordPress, located at wordpress.org. This is different than WordPress.com.A WordPress theme once you install WordPress, your theme controls how your travel blog looks.WordPress plugins plugins help you add functionality to your site withou t requiring any technical knowledge. Youll use them to add maps of where youve traveled, travel galleries, and more.Once we show you how to get those basics set up, well also share some tips for how you can create content, promote it, and maybe even make money from your blog.How to start a travel blog: step-by-stepHeres your step-by-step guide to start a travel blog:Step 1: Pick a nicheTheres a wide choice of travel blog niches to pick from specific country or area, backpacking, targeted audiences, luxury travel, traveling with kids or pets, and more.Ã Your chances of building a high traffic blog improve if you keep your focus on a few specific areas.Go with the one youre most passionate about because youre in this for the long haul!Step 2: Select a domain nameYour domain name should be simple and easy to remember.Using a brand name in the domain may not be an option for you when youre just starting off. So, you should do the next best thing, select a name which you can build int o a brand. Something thats short, easy to recall, and maybe a bit quirky. Keyword-based names are good too, though youll find that most are already taken up.You could even use your own name if youre going to maintain a highly personal style throughout your blog. Or, you can use part of your name in a brand e.g. nomadicmatt.com.We have some general tips for how to choose a domain name. And if youre really stuck, you can try using a blog name generator to come up with some ideas.Step 3: Purchase WordPress hosting and install WordPressYour hosting is important because it ensures your site loads quickly and is always available to your visitors. There are a ton of qualityÃ WordPress hosting services, but a good starting point is SiteGround.In addition to always scoring well in our annual WordPress hosting survey, SiteGround:Is affordableGives you a setup wizard that installs WordPress for youMakes it easy purchase your domain nameHas awesome support if you ever need helpYou can choose the cheapestÃ StartUp plan to get started. Then, you just need to follow the simple signup process.Once you sign up, SiteGround will configure your domain name and install WordPress for youwhich means you officially have a working travel blog!Step 4: Choose a travel blog themeYour blogsÃ theme determines how it looks. Luckily, youll find a number of free and premium themes, many designed specifically for travel blogs.When you pick an existing travel blog theme, youll instantly get set up with a great-looking travel blog. To help you find such a theme, you can check out lists of the:Best free travel themesBest premium travel themesBeyond those lists, here are three specific options to get you started:Travel BlogThe TripSoledadFor example, the Soledad theme has:A travel template32 pre-made featured slider stylesStylish image galleries with lightboxPinterest and Twitter slider widgetAll these built-in features make it super simple to start a travel blog.To install your chosen them e, visit your WordPress dashboard and clickÃ Appearance Ã¢â â Themes Ã¢â â Add New.Step 5: Install helpful plugins for travel blogsWordPress plugins help you add new functionality to your travel blogÃ without requiring any technical knowledge on your part. Theyre one of the things that makes WordPress so awesome. And pretty much every WordPress site makes good use of plugins.There are some must-have plugins forÃ allÃ sites, including travel blogs:SEO pluginsCaching pluginsSocial share button pluginsSecurity pluginsContact form pluginsBeyond those must-haves, youll also want some specific travel plugins. While this can vary depending on your focus area, here are some good ideas:A good photo gallery plugin such asÃ NextGEN GalleryÃ to share your travel pictures in a galleryPlugins to help integrate with Instagram and FacebookSlider plugins such asÃ Nivo SliderÃ to display amazing full-width photosA lightbox plugin such asÃ Simple LightboxÃ to allow readers to view your photos in a customizable lightboxA map plugin to plot places and routes is a must-have when you want to start a travel blog. It helps to keep your readers stay engaged with you as you move from one place to another. Intergeo Maps plugin is available for freeÃ (and as a premium plugin).Ã Interactive World Maps plugin is another fine optionPlugins like TravelPayouts help you add a travel booking capability to your blog. It helps your visitors find deals on flights and hotels to different locations while you earn a commissionLearn how to install WordPress plugins.Step 6: Create and add contentOnce youve set up your travel blogs foundation, youre ready to start adding content. To write blog posts in WordPress, go toÃ Posts Add New in your WordPress dashboard.From there, you can use theÃ Add Media button to insert images and the text editor to write and format your content:Step 7: Build your blogs audienceThere are a few channels you can use to grow your blogs traffic .With millions of active users, social media can help your content reach the right audience.Ã Adding Social media share buttons makes it easy for readers to share your content. Instagram and Pinterest are suitable platforms to promote your blog, and should form part of your social media strategy.Beyond that, you should also learn about SEO and topics like keyword research.Building an email list is another great way to grow a long-term audience.Step 8: How to make money from your travel blogOnce your starts to get some traffic, here are some ways that you can make money from your blog:Affiliate marketing: You can have affiliates for almost everything accommodation, insurance, travel gear, web hosting. Every time someone clicks on a link resulting in the purchase of an affiliates product, you earn a (small) commission.Google Adsense: Google generates ads relevant to travel on your blog. When visitors click on the offered ads, you earn revenuePremium content: You can sell digital gu ides for the places that youve visited to save other travelers time.Add a donation button: Obviously, this can work only when youve built up a dedicated readershipOffer personalized advice: Offer travel related advice for payment of a fee, or offer personalized or guided tours of specific places, or curate travel plansSponsored posts: Travel related businesses may pay you to write about them on your blog. Just make sure to be transparent.Sponsored trips: Tourism boards, private companies or brands can ask you to visit their places and write about it.Workshops: Accept offers to conduct travel-related workshopsWrapping upThat wraps up our guide. If you made it this far, congratulations on creating your own travel blog!Have any other questions about how to start a travel blog? Leave a comment and well try to help out. Here's how to start a travel #blog with #WordPress: Step-by-step
Thursday, March 12, 2020
Presentation on Egyption Religion Every aspect of the Ancient Egyptian life was guided through religion. Their religous beliefs where based on Polylthemism which meant "the worship of many gods". Creation, was an event with many tales in the egyption life. One idea of creation was the the ram-god Khnum styled the universe on his potter's wheel. Others said that creation was a spiritual and not a physical act. The divine thought that Ptah shaped the universe. These are just a few examples of the many ideas of how the universe was produced. The story of creation that stands out from the rest and that was believed by many was that of the Sun-god Ra. The egyptians believed that only the ocean existed at first. The creation story of Ra goes as follows... "Then Ra, the Sun, came out of an egg (flower, in some versions) that appereared on the sufrace of the water. Ra brought forth four children, the gods Shu and Geb and the goddesses Tefnut and Nut. Shu and Tefnut became the atmosphere. They stood on Geb, who became the earth, and raised up Nut, who became the shy. Ra ruled over all. Geb and Nut later had two sons, Set and Osiris, and two daughters, Isis and Nephthys. Osiris succeeded Ra as King of the Earth, helped by Isis, his sister-wife. Set, however, hated his brother and killed him, Isis then embalmed her husband's body with the help of the god Anubis, who thus became the god of embalming, The powerful charms of Isis resurrected Osiris, who became king of the netherworld, the land of the dead. Horus, who was the son of Osiris and Isis, later defeated Set in a great battle and became king of the earth." Some early cosomological myths represented the heavens as a great, star-strudded cow, sometimes called Hathor or Athor, curving above the earth. Regardless of the many creation myths and ranking of gods, it's clear the ancient Egyptian generated many deities, that those gods were inherent in nature, and that enabled the E... Free Essays on Egyptian Religion Free Essays on Egyptian Religion Presentation on Egyption Religion Every aspect of the Ancient Egyptian life was guided through religion. Their religous beliefs where based on Polylthemism which meant "the worship of many gods". Creation, was an event with many tales in the egyption life. One idea of creation was the the ram-god Khnum styled the universe on his potter's wheel. Others said that creation was a spiritual and not a physical act. The divine thought that Ptah shaped the universe. These are just a few examples of the many ideas of how the universe was produced. The story of creation that stands out from the rest and that was believed by many was that of the Sun-god Ra. The egyptians believed that only the ocean existed at first. The creation story of Ra goes as follows... "Then Ra, the Sun, came out of an egg (flower, in some versions) that appereared on the sufrace of the water. Ra brought forth four children, the gods Shu and Geb and the goddesses Tefnut and Nut. Shu and Tefnut became the atmosphere. They stood on Geb, who became the earth, and raised up Nut, who became the shy. Ra ruled over all. Geb and Nut later had two sons, Set and Osiris, and two daughters, Isis and Nephthys. Osiris succeeded Ra as King of the Earth, helped by Isis, his sister-wife. Set, however, hated his brother and killed him, Isis then embalmed her husband's body with the help of the god Anubis, who thus became the god of embalming, The powerful charms of Isis resurrected Osiris, who became king of the netherworld, the land of the dead. Horus, who was the son of Osiris and Isis, later defeated Set in a great battle and became king of the earth." Some early cosomological myths represented the heavens as a great, star-strudded cow, sometimes called Hathor or Athor, curving above the earth. Regardless of the many creation myths and ranking of gods, it's clear the ancient Egyptian generated many deities, that those gods were inherent in nature, and that enabled the E...
Tuesday, February 25, 2020
Background to Desired Work Area (Disaster Management and Charity Organizations) - Essay Example 13 of 2005 passed by the Parliament of Sri LankaÃ¢â¬ (Ministry of Disaster Management, 2011). Most often than not, disaster management organizations are more focused on disaster prevention rather than reducing the harm when disasters strike. This is because as it is said, prevention is better than cure. Charity organizations work in much the same way as disaster management organizations and their duties are actually interrelated. This means that charity organizations need disaster management organizations and disaster management organizations need charity organizations in the jurisdictions of their responsibilities. It is worth noting that disaster management and charity organizations may be handled by non-governmental organization and in most cases, these organizations are non-profit making. Works therefore work as volunteers. On the there hand, there are some organizations that employee staff and pay them duly (Inland Revenue Department, 2011). Because of this, the staffs are al ways required to meet certain basic qualifications. The latter scenario is what applies in this personal development plan. Why I desire chosen recruiters There is a notion that people seek employment for financial gains. But seeking employment should not be all about financial gains. It is very important that a person has a lot of passion for the desired job he or she seeks. With such passion, one is able to develop a lot love and commitment towards work and by extension help in increasing productivity. The development of passion for a particular job offer does not also come unaided. With my personal experience, apart from the fact that my academic area of study relates to disaster management, I have a lot of passion for disaster management and charity organization because I regard the act of helping others as a social responsibility. I have a philosophy that we all are each personÃ¢â¬â¢s keep and so in my own little way, I have to take up a career or job that will in itself help me to offer help and assistance to other people. Even more, I am highly for the concept that prevention is better than cure. For this reason, I want to be part of a team that will be tasked with finding ways of helping in the reduction of disaster risks in society. Overall Tasks and Responsibilities The specific recruiters in question are Deloitte & Touche LLP's ("Deloitte & Touche's") Audit and Enterprise Risk Services. The specific position being offered is Senior Manager: Business Continuity Management & Disaster Recovery. The potential candidate is supposed to meet certain skills and knowledge requirements. These skills and knowledge requirements have been summed into the overall tasks and responsibilities of the potential candidate. Highlighted areas of tasks and responsibilities are given as Identification and evaluation of business and technology risks. This task requires the senior manager to have insightful knowledge and skill in the use and operation of modern technology a nd risk assessment techniques. Assisting with the selection and tailoring of approaches, methods and tools to support service offering or industry projects. This call for the skill and knowledge in visionary planning that will help in the institutionalization of methods and approaches that are directed towards the overall growth of the
Sunday, February 9, 2020
Crisis Management - Essay Example Reputation has now become a ticket to success because it is what earns revenue. A good reputation is built when the company conducts itself in a way it is expected to. Reputation is build and maintained through communication (Coombs, 1995). The accounting theory creates assumptions, methodologies and frameworks that businesses should use when applying the financial principles (Benoit, 2000). This aids in providing information that is objective, reliable, timely, clear, consistent and comparable. It is necessary to provide this information so that the stake holders, namely trade creditors, financial creditors, employees, shareholders, trade unions, the present and the current investors, can make decisions based on that information. The information released is not only used for outsiders, but it may also be used internally in order to correct the things and decisions that are wrong. In this sense, this accounting theory informs the discussion of this paper by emphasising on the importa nce of information and communication in decision making. A crisis is that unfortunate situation that has created a threat to an organisation and its clients, and the organisations' management has to respond to the ongoing threat (Hooghiemstra, 2000). Action has to be taken otherwise the problem was not a threat to be categorised as a crisis. The structural functional systems theory provides some insight into crisis management. It emphasises information flow in an organisation through patterns called networks. It implies that companies with rich communication channels that are clear are able to handle crises better than those who do not. The diffusion innovation theory informs the theoretical framework of this study by providing and describing that innovation is disseminated and communicated only through certain channels over a period of time making consistency of essence (Benoit, 1995). The Case Context This study will examine a case where there was a crisis and how well, or otherwi se, was it handled. The case chosen is that of Toyota crisis of 2010 involving faulty accelerators and braking systems. On 29th August 2009, a police patrol officer Mark Saylor was cruising down the highway at well over 100 kph when he realised that the breaks were not working and that the accelerator was stuck in. It finally ended up crashing on another car killing four people. This was the onset of this crisis as several other accidents followed in that month up to the end of the year before the Toyota Company decided to recall all the Toyota models that had been affected by that defect (McDonald, 2010). Data It is only after a hyped media reporting that Toyota came out publicly to admit that there was a problem. This was in January 2010, and 34 drivers had already lost their lives. It was clear that Toyota was in a crisis, and it owed it to its customers and the society at large to take action. It therefore, took the high road action of recalling more than 16 million vehicles wor ldwide with 10 million of those being in the US (Bensinger, 2010). At this time, the crisis was already at an advanced stage but Toyota being a market leader in Automobile manufacturers had its image, identity and reputation at stake. The only available measure was to hold a press release in which they were to admit that there were vehicles that were manufactured at a certain period of time and had unintended accelerators and faulty breaking system (McDonald, 2010). On February 1 2010, Jim Lentz, ToyotaÃ¢â¬â¢s CEO in America held a press release meeting on behalf of ToyotaÃ¢â¬â¢