Essay about Analysis of Two Advertisements - 1126 Words

Analysis of Two Advertisements One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. It saturates every media around to meet its target. Adverts now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. It can be argued that they have a profound effect on people’s appearance and our society. Advertising in my view is a competitive industry. Advertisers are†¦show more content†¦The industry creates and reinforces stereotypes of what it means to be a man and a woman. This would then create great confusion to both genders of how a person’s image should be. For example, advertisers have made men, as mentioned before, obsessed with their performance and women obsessed with their appearance. The first advert I have chosen is targeted to a female audience. The feature of this particular advert shows a young woman staring back at the audience, smiling. It is a really close picture to her face, her hair neatly tied back, and her eyes have a slight glow. Her lips have a slight shine and her skin is perfectly clear. This instantly indicates that the model of this advertisement takes care of her looks and appearance. It is inviting the target audience, as if calling you in to a completely perfect world. Already, we can tell advertisers are concentrating on physical appearance and presenting the product as a cure for unattractiveness. This advert is trying to sell ‘Maybeline Fresh Matte Foundation.’ Beside the model is a clear picture of the product. It is big enough and is well laid out across the page to be seen from distance. Effective colours have been used in the background to make this advert eye-catching; the background is baby blue and white. The writing is all written in navy. A lot of quotations have been used as well to get more attention from theShow MoreRelatedAnalysis of Two Advertisements Essay773 Words   |  4 PagesAnalysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly Read MoreEssay on Analysis of Two Advertisements753 Words   |  4 PagesI will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through theRead MoreAn Analysis of Two Advertisements Essay2548 Words   |  11 PagesAn Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing New Synergie lift by Garnier. The second is promoting the product Total turnaround by Clinique. Both adverts were obtained from Marie Claire- a magazine intended for women aged between twenty and thirty. 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This very concept is well displayed in the two selected, yet very different, magazine ads from theRead MoreEssay about Analysis of Two Print Advertisements873 Words   |  4 PagesAnalysis of Two Print Advertisements For this piece of coursework I will be looking at two different adverts made by the same company, Muller, and finding the techniques that are used and what the effect of these methods are on the reader. The first advert is for Muller light mousse. It has a picture of a large mousse pot in the foreground, which has been manipulated to make the viewer’s eyes believe that it is the end of a bath tub, and in the bath tub is a youngRead MoreAnalysis of Two Advertisements From Magazines Essay1280 Words   |  6 PagesAnalysis of Two Advertisements From Magazines I have chosen adverts that are both aimed at teenagers, as this is the biggest market, and the one companies make most money from. As I am a teenager I can identify with the target audience and therefore decide whether the adverts successfully target their audiences. The two adverts I choose to analyse were very different; although they were both aimed at the same target audience, they used different persuasive techniquesRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to